The Once-ler’s small shop soon grows into a factory. The Once-ler’s relatives all come to work for him and new vehicles and equipment are brought in to log the Truffula forest and ship out Thneeds. The Lorax appears again to report that the small bear-like Bar-ba-loots, who eat Truffula fruits, are short of food and must be sent away to find more. The Lorax later returns to complain that the factory has polluted the air and the water, forcing the Swomee-Swans and Humming-Fish to migrate as well. The Once-ler is unrepentant and defiantly tells the Lorax that he will keep on “biggering” his business, but at that very moment, one of his machines chops down the very last Truffula tree of them all.

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